Google recently rolled out a new design of the mobile search results worldwide. The two most striking differences are that the paid results are now even more difficult to distinguish from organic search results, and that the organic results now show an icon next to the website URL. Not much is known about the opportunities that the new icons offer. How can you best use the icons, both technically and as a way to stand out?
At Scope Web, Google is an essential part of everyday life. As a search engine, Google is known by the majority of people, but did you know that Google also offers a multitude of free tools to help entrepreneurs and website owners? Some Google tools are better known than others.
As a small business owner, you might think branding is something that’s best left to the Apples, the Googles and the McDonalds of the world. But the truth is, it doesn’t matter how big (or how small!) our company is; if you’re in business, you need to think about branding.
Netflix, PayPal, Intel, eBay, Groupon... What do all these names have in common? Aside from the fact that they all offer a highly popular service or product, of course. They’re all enterprises operating on a global scale, serving millions of people, and building scalable network applications. And they all went with Node.js for development.
The vacation rental trend has gone global. Every year, millions of people leave their homes for travel, business, or to attend conferences, and they each need a temporary accommodation. You can find a hotel or hostel without any problem, but hotels can get expensive, and staying in a hostel can be uncomfortable. In 2008, Brian Chesky and Joe Gebbia created Airbnb, a startup that lets people rent private houses and apartments.