June 25, 2019

The free google tools that any (online) entrepreneur should be using

Average Reading time: 7 minutes, 21 seconds

At Scope Web, Google is an essential part of everyday life. As a search engine, Google is known by the majority of people, but did you know that Google also offers a multitude of free tools to help entrepreneurs and website owners? Some Google tools are better known than others.

For example, Google Analytics is known to many companies because it offers a tool for getting to know your visitors better. Yet there are many more Google tools that you can use and use for free. Below we have compiled a list of 10 Google tools that every entrepreneur can use, divided into "Must haves" and "Nice to haves".

The "Must Haves"

Google Analytics

Google Analytics is the most famous tool from Google. Once you have a website for your startup or business, you naturally want to know how your visitors behave on your site. You want to know how people enter your site and why they leave. Setting it up does not have to be complicated. The link between Google Analytics and your WordPress website or webshop can easily be realized by adding a piece of code (javascript) to your header file.

If this is too difficult, then there are enough plugins for your WordPress page where you can process the UA code of your Google Analytics property. You can also choose to let us do it, then we will make it work for you on any website (unless control panels restrict access).

Google Search Console

The Google Search Console (formerly Google Webmaster Tools) is an ideal addition to Google Analytics. Within Google Search Console you have the possibility to see what kind of searches lead to your website and which search terms they use for that. You can also see how often your website has actually been clicked on. You can also see which websites link to your company. Just as you can see to which external websites your website refers.

This is not the only reason why the Google Search console (Google Webmaster Tools) can help you with your site. You can also upload the sitemap (navigation structure of your website) within the Google tool, so that Google can find your website faster, allowing Googles crawler to scan more of your pages. This ensures that your website is more visible to potential visitors. You can then see exactly how many pages are indexed (included) in Google.

Google Keyword Planner

Just as with the previous Google tools, the Google Keyword Planner is focused on collecting data. With this tool you will only look at data outside of your website. You look at the search behavior of people who use the Google search engine. Of course you want your website to be visible to the audience you target with your business. You can achieve this in different ways and using the right search terms is an important part.

Ultimately, a (Google) robot looks at your website and it can only read lines of code with content. It is therefore important that you adhere to the rules of this (Google) robot. Google Ads (formerly AdWords) as a whole costs money and is excluded from the list, but this functionality is highly recommended for every entrepreneur.

Google My Business

Do you want to make an even better impression online? Then make sure your Google My Business is activated! It gives you the chance to give a first impression before the potential visitor has even taken a look on your website. When people search for a relevant search term in your area, a box with your company information will be displayed to the right of the search results.

Depending on what you want to share, you can, among other things, share your website, telephone number, opening times, location and other information. When people review your company, you can also see the five-star review here. If you want to send people an easy review link, you need the link and your location ID from Google, which you can find here. This is also one of the sources recommended with Google Search Console (Google Webmaster Tools).

Google Tag Manager

The more you want to measure on your website, the more scripts you have to implement. The Google Tag Manager helps you to easily put these scripts and snippets of code in your website without having to program everything. You can also test each code first, so you prevent badly implemented codes.

You can implement these "scripts" for the entire website, but Google Tag Manager also gives you the option to set it per landing page. This way you get reliable data per page and you don't have to purchase external software from third parties for your website.

Google Optimize

With the Google Tools mentioned above, the focus is on measuring and exploring the data. With the Google Optimize tool the emphasis is on creating data. You create A/B tests for your website visitors to see what works best on your website. This can be applied at different levels.

Do you want to know where your contact form can best be placed on your website? Create an A/B test so that one visitor sees it at the bottom left and the other visitor sees it at the bottom right. Then see which is pressed the most and determine how your website can be optimally arranged. The implementation can be easily arranged with Google Tag Manager.

Google Data Studio

So a lot of data can be created, but how should this be presented? This is where Google Data Studio comes in handy, because this Google tool can create dashboards. You can link this tool to your other Google tools and retrieve the information from for example Google Analytics or Google Search Console (Google Webmaster Tools). You can then present your most important data in an overview and easily share it.

The "Nice To Haves"

Google Alerts

The Google Alerts are practical notifications for yourself. You can save a search term here and get a notification when this search term is used. Do you want to know when your company name is mentioned in one of the many news channels? Or are you curious when your competitor is being mentioned? Simply create your own alerts here and stay informed. You can adjust the alerts by language, region, frequency, source type, and result type.

Google Trends

Do you want market-oriented information? Then Google Trends offers a practical handle for you. It is a real-time tool for measuring the search behavior of consumers. If you want to explore data, you can compare multiple search terms. Here you can see in the comparison how the search term has performed over the past twelve months. You can also see here how search terms perform per region.

Google PageSpeed Insights

To close the list, we want to mention Google Pagespeed Insights. This Google tool helps with providing insight into your website. By entering a URL, the Google tool provides immediate insight into the current speed and optimization opportunities. From within Google Search Console (Google Webmaster Tools) this tool is also recommended to use, so taking a test can do no harm.

Do keep in mind that Pagespeed insights is not the solution to good SEO ranking. SEO ranking is more than a one time fix, otherwise everyone would be ranking first!

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Do you come across things that you do not fully understand while trying? Please contact us! We are happy to help you!

Do you already use the above tools? Or do you have other tools (whether or not from Google) that you miss in the overview above? We would of course like to hear about it!

As one of New York City’s startup specialists, delivering lean marketing and software development services, scopeweb works with small teams to deliver big results. We help businesses - both startups and established - to use technology to build the next decade of improvements and growth. Send us an email at info@scopeweb.nyc or call us at 570 580 7737. We are also happy to answer any questions you may have!