Chatbots can now be found on any platform. A chatbot is a text-based dialogue system that uses artificial intelligence (AI). Sounds complicated? Not really, let me explain. Since the rise of Voice Search, the demand for chatbots is increasing. Chatbots will experience a lot of growth as a communication channel;
It happens to everyone: you are on the road looking for information, using your smartphone. From the Google search results you have made a choice and you click through to the website. Then it starts... ...waiting... ..waiting... ..and waiting a while... ..and then: leave it, you opt in to find another website.
In a previous blog, we talked about making the right choice for an e-mail marketing platform. There are many opportunities within e-mail marketing to reach your target group personally. But then you must, of course, have a database that consists of qualitative subscribers who like to read your newsletters. Increasing your database is, therefore, an important part of gathering new leads and customers. What do you need to consider when collecting more subscribers to your newsletter and how do you approach this practically? We are happy to give you ten tips. Continue reading and get started right away.
The distinctive character of a company is the starting point for every online route. It is the basis for effective communication and should be given a prominent place on your website, but also in other touchpoints with the target group. From my own experience I know that it is difficult to clarify the ‘unique value proposition’ for your company. With this blog article I hope to help you on your way, as far as that is still necessary of course.
Like many SMEs and local entrepreneurs, you may think that a professional website does not add value to your company or that it does not fit your budget. Or do you think that because you don’t use your computer or laptop as much, your potential customers do not do that either? Typical misconceptions, if you ask me. In this post I’ll give you reasons why I think your company really needs a website. Regardless of the size and type of company.