As a small business owner, you might think branding is something that’s best left to the Apples, the Googles and the McDonalds of the world. But the truth is, it doesn’t matter how big (or how small!) our company is; if you’re in business, you need to think about branding.
Netflix, PayPal, Intel, eBay, Groupon... What do all these names have in common? Aside from the fact that they all offer a highly popular service or product, of course. They’re all enterprises operating on a global scale, serving millions of people, and building scalable network applications. And they all went with Node.js for development.
The vacation rental trend has gone global. Every year, millions of people leave their homes for travel, business, or to attend conferences, and they each need a temporary accommodation. You can find a hotel or hostel without any problem, but hotels can get expensive, and staying in a hostel can be uncomfortable. In 2008, Brian Chesky and Joe Gebbia created Airbnb, a startup that lets people rent private houses and apartments.
So you want to build a SaaS product for your Enterprise customer? That is great news. 👍 Building complete enterprise products from scratch, however, is hard: they are bulky, demanding from both security and functionality standpoint, and require a deep understanding of industry workflows.
Many technology startups fail because they waste too much time and money building things no one needs. 90% startups end up collapsing, and the majority of them do so because they lack product/market fit. But it’s them, right? Your idea is so good that you’ll definitely make it into the 10% that succeed.