Business automation is transforming the way brands operate, allowing them to do more with less and scale in ways never before possible. In theory, this means business size doesn’t matter so much and automation can actually give the advantage to smaller brands that are often able to react to new trends faster than their larger rivals.
Typically, a person will decide to download an app in only a few seconds. At the same time, the massive volume of apps available intensifies the competition for user attention. By the end of 2018, a combined total of 4.1 million apps were available between the Google Play Store and Apple’s App Store. So, what does it take to develop a successful mobile app in today’s market?
Developments are going very fast in the field of online marketing and technology. The newest trends have an impact on the work of marketers, and the way advertising and communication are expressed. Video ads are optimized, SEO writing will change and all marketing activities become more personal than ever. Read on to find out more about the four largest upcoming marketing trends.