Every business needs a website, but figuring out how to go about it can be nerve-wracking. Whether you’re due for a redesign or need to create a new site from scratch, there are three tiers of website creation to consider: the DIY SaaS website, the premade theme website, or the custom-built website.
Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former and prospective clients. When thinking of content creation, not many small businesses consider optimizing their content for search. But in fact there are ways to use content to improve SEO and different forms of content can benefit different small businesses.
Often, when business owners turn to us for web design, they are worried about the costs associated with building a stronger online presence. That’s understandable – nobody likes to spend money they don’t have to, and it can be hard to calculate the exact return you’ll get from your investment.