How do you build a good SEO text? By giving answers to questions that confront the visitor. That's it. I explain how we do this in a very practical way later in this blog. To better understand Google, I first want to dwell on that briefly.
It happens to everyone: you are on the road looking for information, using your smartphone. From the Google search results you have made a choice and you click through to the website. Then it starts... ...waiting... ..waiting... ..and waiting a while... ..and then: leave it, you opt in to find another website.