Google recently rolled out a new design of the mobile search results worldwide. The two most striking differences are that the paid results are now even more difficult to distinguish from organic search results, and that the organic results now show an icon next to the website URL. Not much is known about the opportunities that the new icons offer. How can you best use the icons, both technically and as a way to stand out?
How do you build a good SEO text? By giving answers to questions that confront the visitor. That's it. I explain how we do this in a very practical way later in this blog. To better understand Google, I first want to dwell on that briefly.
It happens to everyone: you are on the road looking for information, using your smartphone. From the Google search results you have made a choice and you click through to the website. Then it starts... ...waiting... ..waiting... ..and waiting a while... ..and then: leave it, you opt in to find another website.