The vacation rental trend has gone global. Every year, millions of people leave their homes for travel, business, or to attend conferences, and they each need a temporary accommodation. You can find a hotel or hostel without any problem, but hotels can get expensive, and staying in a hostel can be uncomfortable. In 2008, Brian Chesky and Joe Gebbia created Airbnb, a startup that lets people rent private houses and apartments.
So you want to build a SaaS product for your Enterprise customer? That is great news. 👍 Building complete enterprise products from scratch, however, is hard: they are bulky, demanding from both security and functionality standpoint, and require a deep understanding of industry workflows.
Many technology startups fail because they waste too much time and money building things no one needs. 90% startups end up collapsing, and the majority of them do so because they lack product/market fit. But it’s them, right? Your idea is so good that you’ll definitely make it into the 10% that succeed.
Brand awareness is vital for your startup. For your startup to thrive in this ever-changing marketing environment, you need to build brand awareness and become consistent at it. Remember that branding isn’t a one-off thing - it spans throughout the lifetime of the business.
More often than not, startups don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective -and affordable- strategy for any startup, and in this guide, we will discuss how to effectively implement an SEO strategy in a startup business.