April 11, 2019

Writing SEO (search engine) friendly texts for your website

Average Reading time: 4 minutes, 20 seconds

How do you build a good SEO text? By giving answers to questions that confront the visitor. That's it. I explain how we do this in a very practical way later in this blog. To better understand Google, I first want to dwell on that briefly.

What is Google looking for?

Google's mission is to create a search engine that answers all the world's questions. They work there step by step at Google. For example, if you search for a known person, you will immediately find all the information that may be relevant to this search on the right-hand side.

Google Shopping is another example, you will immediately find the products of different providers that match your search query. All with the aim: to give you as a visitor an answer as soon as possible to questions you are having.

What is Google capable of nowadays?

Google can better understand the relationships between words. For example, Google knows when Apple is a telephone and when Apple is a sweet, edible fruit. Google also knows that the cheapest laminate keyword is technically almost the same as cheap laminate and that in both cases it is laminate. That sounds logical, but it is not. A computer cannot interpret. By placing keywords in themes, Google is able to make smarter connections between words and phrases. This development will continue more and more. (This also became apparent with the arrival of Google Rankbrain)

What can we do with this?

It is becoming increasingly important to think purely from the perspective of the visitor. Create qualitative content for the visitor. What does your visitor want to know? Put yourself in his/her shoes.

Google will search more and more to find out how they can base their rankings on the effectiveness of a page. Does that page give an answer to a question? Although things like keyword choice, use of headings, images etc. will still remain an important basis in SEO, that is much more manageable for Google.

But what makes an SEO friendly page? The answer can be found here

The basis of all SEO activities are still keywords, because that is the best way for Google to determine what a webpage is about.

What can a keyword be:
Example 1: laminate
Example 2: buy cheap gray laminate

Keyword theme

Keyword themes are more important than specific keywords today.

Page title

Have the keyword appear in the title of the page. But don't forget your target group. The title must be interesting and relevant to the page.

Meta description

A good meta description consists of several parts. You answer the question a visitor probably has (this increases the CTR), you let the keyword come back in and you have to trigger the people to visit the website (call-to-action).

Heading structure of a page

The page structure is like a book. You have a chapter (H1 heading), paragraph (H2 heading) and subsections (H3 to H6 headings).

In the H1 header you let the keyword come back and you trigger the visitor to continue reading.

In the H2 - H4 headings you have variations on keywords returned. You ensure that the theme is highlighted in several sections. Here too, an interesting headline encourages more reading.


The first paragraph is the most important for the search term. Here you also explain what the visitor on the page can expect.

Keyword density

The ideal keyword density is between 2% and 5% of the entire page. Take into account different variations of the search terms.

The content of the page

A good text always answers a question that a visitor has. Immediately in the first sentence already (we did that in this article too ๐Ÿ˜‰)

Example: "Dear Google, where can I buy laminate in the color gray as cheaply as possible?" A visitor must have the best possible answer to this question. Things that a visitor can be concerned about:

  • Do you have the color in stock?
  • Can this company be trusted?
  • Where is the company located?
  • Why are you the cheapest?
  • How expensive is it then?
  • How much more expensive are competitors?
  • What other colors do you have?
  • When can I come by?
  • What do other people think about this company?
  • How does this company distinguish itself?
  • And so much more is possible..

Think about what questions a visitor may have. This is by far the best way to build a web page. Help visitors with answering questions. Consider the answers you would be looking for if you would be searching for your service or product on Google.

What can I do when I have finished my text:

  1. Add images that are relevant and that contain an alt tag. After all, an image says more than 1000 words.
  2. Internal links to the page that cut wood. Relevance therefore.
  3. External links to the page that cut wood. Again, relevance.
  4. Have patience.
  5. Optimize, test, optimize, repeat.

Let's go!

Are you considering optimizing your website to gain more business and visitors, but still have more questions about this? Send us an email and discover how SEO friendly texts can benefit your (online) business. Rather get to it straight away? Shoot us a call and we'll get you setup quickly.