Is your company blogging? If not, it should start ASAP. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility (just like social media, direct mail, email marketing, etc.) that helps support business growth. According to research, B2B marketers that use blogs receive 67% more leads than those that don’t. Still not sold on blogging? Here are a couple more reasons why your organization needs utilize this underrated tool.
1. SEO Benefits
To put it simply, blogging drives traffic to your site. Google and other search engines love when you add fresh new content to your website; it gives them more pages to crawl and index. When a search engine crawls through your site, it tries to define what your company is really about and what types of searches it should rank for. The more quality pages you have, the higher your chances of visibility and traffic increase.
Simply put, blogs increase your keyword rankings and your chance of appearing on page one of Google. In fact, companies who blog receive 97% more links to their website through SEO according to Social Media Today.
2. You become the authority
Adding your company’s insights and industry-related blogs to your site reinforces your authority in your field. Once your readers identify your site as a trusted source that publishes valuable content regularly you will become an expert in their eyes. They will seek you out for your guidance on how to resolve their concerns and will allow you to gain their trust. It also allows your company to showcase its voice and personality that differentiates you from your competitors.
3. Another way to be social
Sharing your blog on your social media gives your audience an additional way to engage with you. Your followers will have the opportunity to interact, share or email the blog with their own network. Sharing a blog on your social media profiles can create a meaningful two-way conversation, so if someone comments on your blog or social media post, it is good practice to respond and continue that conversation. Social Media Examiner reported in 2017 that 66% of marketers reported using blogs in their social media content. If your company has an email newsletter, this would be another great outlet to share your blog. Again, resulting in more leads to your website.
Blogging should be an essential part of your website and marketing strategy. It can help you grow your business and stay top of mind with your current clients. While it may sound like another thing to add to the end of your to-do list, it’s something you need to commit to and do regularly to be successful at it.
As one of New York City’s growing agencies, Scope Web works with small teams to deliver big results. Does your company need guidance or help producing blog posts? If the answer is yes, we can help you out. Send us an email at (firstname.lastname@example.org) or call us at (570 580 7737). We are also happy to answer any questions you may have!
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