April 09, 2019

5 easy accessibility improvements

Average Reading time: 3 minutes, 5 seconds

Making a website fully accessible is a continuous process. Don't be discouraged! Start with small adjustments that you can carry out independently of a website builder. We are happy to give you 5 tips!

1. Add alternative text to images

When you add an image on a web page, the CMS (usually) asks for an alternative text. This alt text is used by screen readers who read the content. It is very important that a good, descriptive explanation of the image is given here. This way you ensure that visually impaired people understand the image.

2. Add text headers

Text headers promote the readability of text and are also recognized by auxiliary equipment. It makes scanning through a document a lot easier, also for people with a visual impairment.

3. Use understandable language

Always keep the interest of the visitor in mind while filling a text page. What is a visitor looking for on this page? Make sure that the core message is immediately clear. In addition, use short and understandable sentences. This way you prevent a part of your visitors from misunderstanding or misinterpreting the core of the message.

4. Provide overview

A well-arranged page ensures less noise. This is important not only at the visual level, but also at the textual level. Overview for all target groups can be achieved by paying attention to:

Text alignment

Make sure the text does not cover the entire width of the screen, but reduce the space where the text is located. Being able to read quickly from left to right promotes the readability of the document.

Calm images

Avoid text in images. Is this necessary? Then make sure that the text is displayed below the image, so that people with a visual impairment also understand the message.

Clear links

Do not link to another page with the text: "Click here", but give the link a name. For example: sign up for the newsletter now, instead of “Do you want to sign up for the newsletter? Click here. This provides clarity about where the link leads the visitor to.

Alternation between images and text

For visually impaired people, text is essential, but deaf or low-literate people don't like a text-only page. Do you have an informative page about the parking? Then describe this and add a picture of the parking space.

5. Accessible videos

Videos are being used more and more, but are not user-friendly for people with disabilities. However, there are ways to use a video and to meet the needs of the different target groups. Caption is an example of this. This means that the subtitles, in addition to the spoken language, also translate the background sounds etc. However, this requires technical expertise and must comply with many guidelines.

Posting a transcript of the video is a more accessible way to make the video accessible. This means that you describe what you can see in the video below the video.


The above adjustments not only promote the user experience, but also the findability. You can actually see Google as a blind user. Does Google understand your site correctly? Then someone with visual impairments probably too! An accessible website not only demonstrates social involvement, but is also easier to find. These factors together mean that improving online accessibility results in a win-win situation.

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Want to know more about accessibility? Send us an email and book a free audit session where we review your current website or help you setup an accessible website. Let's make a plan, grab a coffee and work on boosting your businesses accessibility! Want to know more about our other services first? Shoot us a call and get to know our values, goals and solutions.