Our blog.

May 20, 2019
How to find product fit once you released your MVP

Many technology startups fail because they waste too much time and money building things no one needs. 90% startups end up collapsing, and the majority of them do so because they lack product/market fit. But it’s them, right? Your idea is so good that you’ll definitely make it into the 10% that succeed.

May 13, 2019
7 steps to build brand awareness for your startup

Brand awareness is vital for your startup. For your startup to thrive in this ever-changing marketing environment, you need to build brand awareness and become consistent at it. Remember that branding isn’t a one-off thing - it spans throughout the lifetime of the business.

May 10, 2019
Effective SEO for startups: A step-by-step guide

More often than not, startups don’t think of SEO as an important aspect of their marketing strategy. There are actually some valid reasons for this: SEO is mainly a long term game, and is quite difficult to execute while requiring consistency. Yet, SEO can be a very effective -and affordable- strategy for any startup, and in this guide, we will discuss how to effectively implement an SEO strategy in a startup business.

April 26, 2019
Lean startup, agile & design thinking

The terms Lean Startup, Agile and Design Thinking are used interchangeably and that does not make it easy to communicate about the processes to build software. In this article we explain what they mean.

April 04, 2019
How to do a succesfull product launch

Breakthrough product innovation can't happen without failure, but the only way to succeed in the future is to rebound quickly from the past. As startup founders, we're all familiar with the old adage fail fast; we want to get the most out of every precious dollar and hour invested in our companies. Even for resource-rich corporations, however, learning to get right back up is essential for future success, especially when it comes to a successful product launch.