Project Details

Bayron Home Improvements Inc.

Bayron Home Improvements Case Study Image 1
We partnered up with a local home improvements business to design a fun, intuitive website that continues to help drive growth. Meet Bayron Home Improvements.

1. Business challenges.

Enhance Bayron Home Improvements reach to the local community, home improvement leads and contracts, and funnel a larger percentage of job seekers to Bayron's website.

1. Initial results.

The Home Depot partnership contract within the first few months after the website launched.

30% month-over-month traffic increase through local Google SEO ranking strategies.

2. Teconologies used.

As a tech agnostic company that puts users first, Scope decided to leverage Bayron's flexibility (not having a website at the time) to provide a solution that was affordable, fast, and fully integrated into existing marketing strategies. Grav CMS decreases the loading times by cutting out the requirement to have a database. As a flat-file CMS all the site’s content and configuration settings are stored in plain text files, increasing the speed.

Bayron Home Improvements Case Study Image 2

3. Client discovery.

A long term Scope Web Client, Bayron Home Improvements Inc. has offered a wide variety of home improvement and remodeling services to the Pocono Mountains areas since late 2017. Bayron's customers appreciate his attention to detail and great communication skills, especially in an industry not known for outstanding customer service.

4. Work completed.

The only way Juan was marketing his business was through word of mouth, a car magnet and local advertising. However, due to the fact that he had no way to track the results of the advertising, he wasn’t really sure how well it was working. In addition, Juan didn’t have any marketing materials for his business other than a business card, which made it difficult to educate prospective customers about the range of services he offered. After completing a brand audit with our design team, Juan realized how much potential business he was missing out on by not having an online presence.

5. Future roadmap.

Before diving head-first into marketing and development tactics, Ray & Stephan helped Juan develop a marketing strategy for his business that would really make him stand out from the competition. After analyzing the business's strengths and discussing the goals with him, our team recommended an agile but lean approach. Juan immediately understood what a big advantage our approach would give him over his competitors, so he readily agreed to the marketing strategy. 3 months later The Home Depot contacted and contracted him for the local area.

  • Date
    January, 2018
  • Client Name
    Bayron Home Improvements Inc., USA
  • Project Type
    Web Development, Web Design, SEO
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